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comparativo

Pagely vs Shopee: 20% commission? There's a way out.

Shopee charges up to 20% per sale and forces free shipping out of your margin. Pagely charges 4.25% and gives control back.

ref. Shopee →

Summary

Shopee charges 14% to 20% commission (highest among Brazilian marketplaces), plus a fixed R$ 5 fee and the requirement to offer free shipping on items above R$ 19. Pagely charges 4.25% + the payment gateway fee (your pick — PIX ~1%, card ~5%) and shipping is yours to decide. For brand-builders, the difference isn't just financial: it's owning the customer or not.

Side by side

Side by side

  • Platform commission
    Pagely
    4.25%
    ref
    14% to 20%
  • Fixed fee per sale
    Pagely
    None
    ref
    R$ 5 + transaction fee
  • Mandatory free shipping
    Pagely
    You decide
    ref
    Required above R$ 19 — out of your margin
  • Gateway fee
    Pagely
    Passed through (~1% PIX, ~5% card)
    ref
    Bundled — no choice
  • Monthly fee
    Pagely
    R$ 0
    ref
    R$ 0
  • Store brand
    Pagely
    Your brand, your domain
    ref
    Shopee brand — you're a listing
  • Pixel and remarketing
    Pagely
    Yes — Meta, TikTok, Google
    ref
    Not allowed
  • Setup
    Pagely
    Minutes
    ref
    Hours + bureaucratic signup

Best fit

Choose Pagely if you

  • Watching your margin evaporate with 20% commission + free shipping
  • Want to build a brand instead of competing only on price
  • Already run or want to run paid traffic on Meta/TikTok
  • Tired of undercutting prices for Shopee's algorithm to show your listing
  • Want pixel, remarketing and the customer's email

Choose Shopee if you

  • Sell ultra-cheap products (under R$ 30) where Shopee's audience buys
  • Accept losing margin in exchange for organic app traffic
  • Want to appear on '9.9' and '12.12' campaigns
  • Have no paid-traffic budget

Migration

How to migrate from Shopee to Pagely

  1. 01

    Pick your 3 highest-margin products on Shopee

  2. 02

    Create one Pagely landing per product — use the same photos or let AI redo them

  3. 03

    Set up the Meta pixel on the landing

  4. 04

    Run ads pointing to that landing — if it converts, scale

  5. 05

    Keep Shopee running until the landing pays at least 2× of what it pays there

Questions

  • Why does Shopee charge so much?

    Because the marketplace covers the cost of customer acquisition (apps, campaigns, subsidized shipping). The seller pays for that, through commission. When you leave for your own landing, you take on the acquisition cost (paid ads) but stop paying for customers who are already on your landing.

  • But Shopee has 100M users in Brazil. Who's coming to my landing?

    You send them via Meta Ads, TikTok Ads or Instagram bio. The difference is they become your customers — you can remarket, email, offer another product. On Shopee, that customer is Shopee's.

  • Can I sell on both?

    Yes — and it makes sense. Use Shopee for organic capture and the Pagely landing for paid traffic, where every real you spend stays with you.

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Stop paying 20% to Shopee. Start free.

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Last verified: 2026-05-17